DAS107, an iconic Adidas Concept Store in collaboration with street culture specialist Kasina
Architects:ย URBANTAINER
Location:ย Wausan-ro, Mapo-gu, Seoul, South Korea
Year: 2015
Area: 1.227 ftยฒ/ 114 mยฒ
Photography: ยฉYoung Kim Indiphos
Description:
“Located in Hongdae, DAS107 is an iconic store thatโin collaboration with street culture specialist Kasinaโrepresents adidasโ top-of-the-line products such as adidas Consortium limited items and other selected pieces. With its roots in Busan, Kasina began as selector and importer of street culture brands. For this collaboration project with adidas, the two brandsโ objective is to select Koreaโs most premium products and create a community space for sneaker nerds to experience the deep histories and designs.
The space serves as a contact point for high-quality products and an in-crowd gathering space for true sneaker nerds. Its mission is to provide a comfortable atmosphere for street culture enthusiasts and new inspiration for trend-oriented customers at the same time.
With this in mind, the space concept is based on in-crowd tastes and aims at providing a hang-out space for them first and foremost. In contrary to a regular retail shop, the space is conceptualised as a symbolic experience space the showcases brand philosophies, provides diverse experiences, and conveys the influence of sneaker culture.
Materials like ascon for the flooring and custom-made zinc furniture evoke street scenes, providing a distinctive sense of street feel even if visitors spend their time indoors.”
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