In today’s article, we are going to write more about each color and its impact on our lives, but also their link to our emotions. As you find out from our last article, emotions and colors are closely linked. Warm colors, cold colors, they express different feelings.
Many of us know that red is the color of passion, an energizing color. It is the warmest and the most dynamic of the colors. What it is maybe less known, red can provoke us mixed feelings. It can express passion and love, but also anger and danger. Did you know that it can increase a person’s heart rate and make them feel the excitement? Use red if you want to draw attention to a design element. Our advice will be to use it in moderation, as too much red can be overwhelming.
Orange has a similar effect to red. It makes you feel energized and enthusiastic. Use orange if you want to feel vitality and happiness. It is also used to draw attention, just like red. Besides being an energetic color, it is inviting and friendly. Companies should use this color for their call to action buttons, like “shop now”, “subscribe”, etc.
Yellow evokes happiness and spontaneity. Yellow is perhaps the most energetic of the warm colors. This color is associated with hope, sunshine and laughter. For design energy, optimistic and cheerful view, use different accents of yellow. If you use it in excess, it can be irritating for the eyes. Too much yellow can be overwhelming, that’s why you should use it carefully. Yellow is often used in design to grab attention in an energetic and comforting way.
Green expresses optimism and freshness. It symbolizes health, new beginnings and wealth. It is also used to induce a sentiment of relaxation or to create balance in a design. Your company should choose green for its logo if you want to express growth, security and inspire possibility. Green can also feel calming and relaxing.
Blue inspires safety and relaxation. Blue evokes feelings of calmness and spirituality as well as security and trust. Seeing the color blue causes the body to create chemicals that are calming. It is no surprise that it’s the most favored of the colors. Corporate designs use dark blues due to the fact that it gives a professional feel, but if it is used excessively, it can create a cold, disengaged feeling. If you want to express a relaxed, friendly feel, use light blue. Examples of companies that use light blue in their branding are Facebook and Twitter.
Purple is associated with mystery, creativity, royalty and wealth. Lighter shades of purple are often used to soothe or calm a viewer that is why it is used by the companies who sell beauty products. Incorporate purple to make a design look more luxurious and wealthy or a lighter purple to show romance and mystery.
Balck is used to express sophistication and seriousness. It is associated with mourning in Western culture. It evokes power, luxury, elegance, professionalism and simplicity. It’s bold, powerful and a little mysterious. But many people wear black when they feel sad.
White makes you feel pure, fresh and clean.
White evokes purity and innocence and creates a minimalist aesthetic. It can be very simple, clean and modern. It’s also the most neutral color of all.
Now that you know more about the meaning of colors, did you ever felt colors influenced your emotions overtime?